Welcome to IBA
Consumer Engagement Engine
Members are more likely to listen and change their lifestyle habits when information is personalized and caters to their individual needs. The consumer engagement engine, an industry first, gives us the ability to identify and act upon cost saving and health improvement opportunities through multiple CVS Caremark touch-points. This system gives CVS retail pharmacists, mail pharmacists, and Customer Care Representatives up to date information about each member in real-time. Whenever a member calls or needs assistance, each CVS representative knows the members medication history, demographic data, and consumer preferences-which allows the representatives to quickly and efficiently aid the member in obtaining necessary medications for the lowest cost.